Design That Moves Your Business Forward

From concept to execution—and every step after.

Hey There!I’m Allegra.

Owner of Pinecraft Creative

Design is what I do—graphic design, web design, and creative direction—but building connections is what I love most. I partner with small business owners for the long haul, helping their ideas evolve. Whether it’s refining a brand, tackling a new challenge, or bringing a “crazy” idea to life, I’m more than a designer—I’m a creative partner invested in your growth.

With 15 years of experience helping businesses across the U.S., I bring the same thoughtful design, support, and creative execution I offered through my former business, Allegra Designs—now under the name Pinecraft Creative.

A lifelong nature lover, I was born and raised in New Mexico and shaped by years living along the Rocky Mountains and among the pines. Since 2023, I’ve called Sheridan, Wyoming home, where I live with my husband and our fluffy pup, Ranger.

More About Pinecract Creative

Let me help you do
more of what you love!

What It’s Like to Work Together

Strategy & Creative Direction

Clarity first. Design second.

I help you clarify what your brand needs before we design anything. From big-picture strategy to creative direction, we’ll define goals, audiences, and messaging so every design decision is intentional—not just pretty.

Design That Works Everywhere

One brand. Every touchpoint.

From logos and branding to print, event graphics, and trade show materials, I design assets that feel cohesive and work hard for your business—online, in person, and everywhere in between.

Websites That Grow With You

Flexible, functional, & future-proof.

I design, develop, and manage websites that are built to grow alongside your business. Whether you need a brand-new site, ongoing updates, or help troubleshooting something that broke, I’m here long after launch day.

A Long-Term Creative Partner

Not a vendor—your go-to creative.

My clients don’t just hire me for a project—they keep me around. I pride myself on being responsive, approachable, and available whenever a new idea pops up, a design tweak is needed, or you just need help figuring something out.

DOn’t just take my word for it

Hear what my clients say

“ Allegra has worked with my business on various design projects including website design, offline marketing design (door hangers), in-box marketing material design (discount cards), and many more projects. She has completed each project with perfection. Allegra makes it easy and fun to work on big projects because of her awesome design talents and positive attitude. If that wasn’t good enough, Allegra has also been able to help us maintain some code on the website and implement some of the design projects without the need of an outside coder. Ultimately, if you're looking for a designer that will create beautiful work and makes it feel easy with her hard work ethic, then look no further. I highly recommend working with Allegra! “

Tyler Lundmark
RoomDividersNow

“ I had the pleasure of working with Allegra for the launch of my website using the Shopify platform. My project was unique in the sense that it needed a developer who has a creative vision in addition to strong coding skills. I was lucky to find Allegra because she literally brought my vision to life given the written details I provided. She has superb photoshopping and graphic design skills, she coded an entire video commercial which was uploaded on Vimeo. Allegra pays attention to the smallest details and ensured that my website looked just as stylish on mobile phones and was able to change minor details to my company logo which made it pop even more on the website. She was always positive and very accommodating despite giving her a short amount of time to complete the website. I will use her over and over again. Her passion in addition to her unique skill set makes her a developer to keep for life! ”

Natalie Jamil
Divina Natalia

“ What a great experience it is to work with Allegra. She helped me create a website for my new business. Allegra did some preliminary research for me, looking at my competition and how to put my business in the best light. Then her creativity kicked in showing me several options of layout and color schemes for my website. Allegra is easy to work with, listens to input and gets things done in a timely manner. In the end Allegra created a beautiful and informative marketing tool through my new website. It has been a joy working with Allegra. She gets five stars from me! “

David Johnson
Insight Coaching LLC

“ We've been working with Allegra since 2017 and she's been amazing! She has done everything web related for us. She designed and made a few different websites and is always quick to reply whenever we need something changed on our sites. She even made our logo! She is very thorough with her work and always happy to answer any questions. I highly recommend Allegra for all your web design needs. “

Chewy Jang
Kid's Dream

" Allegra is an incredibly talented professional that we had the pleasure to work with. At first I was hesitant to work remotely with a new designer. However, Allegra was able to clearly communicate with us through multiple phone calls, online conferences, and consistent email threads. Allegra is responsive, an incredible designer, and always executes the project to perfection. She listens to our needs, provides multiple concepts, and creates high quality results. Allegra helped my company rebrand within a short turnaround and created content that we are very happy with! Every time my company has a need, we always come back to Allegra Designs. "

Lavanya Jawaharlal
STEM Center USA

“ There are a lot of people on Upwork.com that have UI/UX design experience, but I wanted to find someone who is also creative. Allegra perfectly fit the bill and I've been impressed with her aesthetic recommendations for my website remodel. She has excellent leadership skills which have been demonstrated by helping me understand the various stages of good user interface design. Allegra communicates very well and I never have to wonder if I will go several days without hearing from her, as has been the case with freelancers of the past. To top it all off, she has a great personality and is fun to work with. Good help truly is hard to find. It's a blessing when you find someone you can totally trust. I wholeheartedly recommend Allegra to anyone seeking to overhaul their website with a beautiful responsive design. “

Robert D.
Oil Testimonials